Twitter today unveiled its advertising API, a step it hopes will make it easier for companies to create ad campaigns on Twitter, and that's aimed at showing users the most relevant promoted tweets.

With the launch of an Ads API access yesterday, LinkedIn joined a very small club of social companies that allow developers of outside platforms to customize and sell into their paid media products.

Snapchat officially opened its API to third-party partners for programmatic ad sales according to Ad Age. The API includes targeting via email matching with more options to come, and other tools such ...

Ads APIs aren’t just for social media networks anymore. Tuesday marked the launch of Roku’s Ads API, which feeds directly into the company’s self-serve Ads Manager. The new free-to-use toolkit will ...

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Twitter has today announced a new Ads API that will give advertisers new ways to manage and purchase Twitter’s ad products. This will enable advertisers to generate ads and campaigns and more easily ...

NEW YORK—In an important development that could streamline and improve the way digital ads are invoiced, the Interactive Advertising Bureau (IAB) has released its Digital Advertising Invoice API ...

In addition, AT&T also announced enhancements to its Speech API, powered by the AT&T WATSON ℠ speech recognition engine, providing developers with speech-to-text and text-to-speech capabilities.