Sure, it’s probably an @ symbol. But the abstract logo of Instagram’s new Twitter rival has drawn comparisons to an ear, an ampersand and a piece of spaghetti. By Callie Holtermann There’s a hot new ...

Many brands are ditching their well trodden logos in favour of a more abstract approach. Here we unpack this trend and examine whether legibility should be a concern As in any field, trends in graphic ...

Creating your logo might be one of the first things on your mind when starting a business. And why wouldn’t it be? The number one purpose of your logo is brand recognition. If a customer or ...