Can Google Ads' built-in AI tool compete with third-party solutions for ad creation? See which delivers better ad copy, images, and video. Every day, marketing teams face a crucial decision: Should ...

If you’ve ever spent hours (or days) trying to write the perfect ad headline only to watch your campaign flop, you’re not alone. Most business owners and marketers waste valuable time and money ...

Want smarter insights in your inbox? Sign up for our weekly newsletters to get only what matters to enterprise AI, data, and security leaders. Subscribe Now Following in the footsteps of Meta, ...

LocaliQ, Gannett’s Digital Marketing Solutions business, has added a suite of three free solutions to help brands improve their digital marketing. According to LocaliQ, the new offerings are: - The ...

Let me tell you a simple fact. Your visuals grab the attention, but it is your Facebook Ads copy that sells. Look at the ad creative above. If you are like most people, the first thing you saw was a ...

New technology that converts text prompts into headlines, conversational paragraphs and images is in the early days of making its way into online ads. Along with OpenAI's ChatGPT, all the major online ...

Producing effective ad copy remains one of the biggest challenges in PPC advertising. It’s expensive, time-consuming, and often a guessing game – especially when scaling campaigns across audiences and ...

Reddit is integrating generative AI into its suite of ad-creation tools. This week the company released a new ad copy chatbot that creates AI-generated headlines, custom asset cropping, improved bid ...

Generative AI for ad creative is coming to Meta’s Ads Manager. On Wednesday, Meta announced it’s starting the process of rolling out three of the AI-powered tools that it’s been incubating within its ...

Generative AI is a powerful tool for creating content, including PPC ad copy, but it should be used wisely. It’s not about generating content to copy and paste but assisting in the creative process.

Inclusive advertising significantly impacts brand perception and purchase intent among Gen Z consumers, with a strong correlation between diversity in ads and increased consumer trust and support.

Ingram Content Group has enhanced its Ingram iD advertising platform with artificial intelligence capabilities, adding automated ad copy generation based on book metadata and tools for generating ...