The Board of Governors of the Federal Reserve System and the other federal banking agencies1 are issuing the attached Interagency Guidance on the Advanced Measurement Approaches for Operational Risk ...
Measurement does not become useful because it moves faster. According to the report, it becomes useful when teams trust what they are seeing and understand its limits. AI may support that outcome, but ...
The Coalition for Innovative Media Measurement (CIMM) and TVB have announced a study that highlights innovations within the local television and video marketplace, with strategic recommendations and ...
The customer journey is complex, with consumers interacting across 20+ channels and exposed to 4,000-10,000 ads daily before making a purchase. This fragmented landscape challenges advertisers to ...