The best career-oriented events send people home with branded gifts. Promotional products help attendees remember which ...

Promotional merchandising involves employing promotional products to help companies and other organizations advertise their products and services. According to the Advertising Specialty Institute, ...

This should cause marketing, sustainability and business leaders to rethink a core assumption. The idea that digital is ...

For decades, advertising specialties such as low-cost branded pens, stress balls, caps and tote bags were the workhorses of brand marketing. They were easy to order, cheap to produce and guaranteed to ...

As promotional products evolve into long-term brand assets, new trends are shaping merchandise decisions for brands in 2026. SEATTLE, WA, UNITED STATES, January 27 ...

ODM introduces reflective bags with a patented strip design that improves visibility while maintaining everyday ...