Shopping is no longer just about need, taste, or even persuasion. It is about prediction, feedback loops, and invisible ...

A new study led by Georgia Tech might confirm this suspicion. Using recently acquired data from more than 10,000 adolescent ...

Field-level analysis examines how ranking algorithms shape consumer trust, visibility, and competition in local service ...

Algorithms are the backbone of everyday life. From social media feeds and streaming services to advertising and the business world, these computer instructions have become more sophisticated at ...

In an increasingly digital economy, many firms are turning to algorithms and machine learning to optimise pricing, improve ...

TikTok’s meteoric rise has always been fueled by one main factor: the promise of endless content discovery. For many years now, users have opened the app expecting to see new creators and brand-new ...

The predictive model that quantifies and puts a price on marketing and public‑relations actions is transforming the sector ...

A generation growing up with algorithmic feeds is not suffering “brain damage,” but their attention, emotions and habits are being shaped in powerful ways. For many families, the first smartphone or ...