TikTok deal will keep it online
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X's new algorithm transparency shows account suppression and penalties, prompting users to change posting behaviour, and could foreshadow how TikTok and Instagram handle content moderation.
LinkedIn rewards different signals in 2026. Chris Donnelly brings data-backed insights from analyzing 300,000 posts on what works now.
Elon Musk isn't a fan of X's algorithm, so he's documenting the company's efforts to improve the tech that decides what you see in the "For You" feed.
Social media platform X will open its new algorithm to the public in seven days, Elon Musk said on Saturday, including the code used to decide what posts and advertisements are recommended to users.
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Musk's X releases source code for platform's algorithm
"No other social media companies do this," Elon Musk said
Earlier on the same day Musk said the algorithm sucked, X head of product Nikita Bier seemed to indicate that he was proud of it, noting that in the six months from July of 2025 to this month, daily engagement time from new users has gone from less than 20 minutes to somewhere in the mid-30s.
Last month, Instagram began rolling out a new set of controls that allowed users to personalize the topics recommended to them by the Reels algorithm. Now, Meta is making that feature available to all English users of the app globally,
Elon Musk says he plans to open-source the X algorithm next week, but he open-sourced Twitter’s algorithm in 2023 and then never updated the GitHub.