A develops brand algorithms by looking at both online and offline data points to determine who to reach and where to target them.

Add Yahoo as a preferred source to see more of our stories on Google. TikTok may have dodged a US ban but unresolved questions about its algorithm could remain a source of tension in the broader ...

TikTok has secured its future by agreeing to split the US app from the global business. But the deal will spark changes to the app's algorithm. Katie is a UK-based news reporter and features writer.

TikTok's owner, ByteDance, is expected to sell its US business to a buyer consortium. The new owners will retrain TikTok's content-recommendation algorithm, the White House said. TikTok staffers and ...

WASHINGTON (AP) -- Tech giant Oracle will spearhead U.S. oversight of the algorithm and security underlying TikTok's popular video platform under the terms of a deal laid out this week by President ...

Commentary: With new US ownership, the magic of TikTok's algorithm appears to have run out. And so has my interest. Abrar's interests include phones, streaming, autonomous vehicles, internet trends, ...