Apple on Wednesday launched the MacBook Neo, a cheaper model signaling a fresh attempt to court Windows and Chromebook users as ongoing component shortages shake the broader market.

Apple’s new low-cost MacBook Neo: analyst shipment forecast, Neo 2 rumors, and education-market impact vs Chromebooks as memory costs rise.

Apple is celebrating its 50th anniversary this year, but its being vague about how it'll actually celebrate. The company did create a new Instagram page alongside the announcement, where it will likely share videos promoting its products.

Perplexity is bringing its AI closer to its users, with a new Personal Computer that combines its agentic AI platform with a Mac mini's local applications. This may be too much AI for some people.

The Computer History Museum will host a panel later tonight featuring several veteran Apple executives, moderated by journalist David Pogue.