Performance Max built-in A/B testing for creative assets spotted

Performance Max now supports built-in A/B testing for creative assets, giving advertisers a clearer way to measure and optimize what works.
Search Engine Land

Google unveils asset testing for Performance Max retail campaigns

Asset testing for retailers lets you split traffic within a campaign to compare feed-only ads against ads with additional creative assets. Google released a new help page detailing Asset testing for ...
Think Advisor

979 / What is the passive asset test that applies when determining PFIC status?

A foreign corporation is a PFIC if at least 50 percent of its assets produce passive income or are held for the production of passive income. 1 The passive asset test is calculated by determining the ...
Health Affairs

Increasing Medicaid’s Stagnant Asset Test For People Eligible For Medicare And Medicaid Will Help Vulnerable Seniors

Low-income Medicare beneficiaries rely on Medicaid for supplemental coverage but must meet income and asset tests to qualify. We examined states’ income and asset tests for full-benefit Medicaid ...