Not quite the real lore behind the Alfa Romeo badge, but it really does look like the snake is eating a little dude. Snakes are cool. I like all our snakey boys, and would like some future psychotic ...

During the second part of the 1960s and early 1970s, American manufacturers began developing ever more appealing graphic packages for their high-performance models. In some cases, the graphic packages ...

For millions, purchasing a vehicle is one of the most significant transactions most people will ever make. So not only must new vehicles meet every safety and governmental regulation, but getting the ...

A few well-known car names have been used by multiple automakers. The reasons range from inspiration to coincidence, and ...

As much as the best Italian performance cars have pushed boundaries in performance and styling, there's also another element that makes them so desirable among collectors. It's hard to define exactly ...

Logos are everywhere — on smartphones, cars, clothing, and almost everything else made by a company with an identity. Logos help with quick identification and mean something to a brand. They tell a ...

Will joined the TopSpeed team over two and a half years ago, bringing his lifelong automotive passion, writing experience, and editorial expertise along with him. Whether classic or modern, American ...

Some of the coolest badges and logos in the auto world have something in common — they're based on someone's coat of arms. Which makes sense since those displays were originally created to help ...