Some major car manufacturers still design cars in clay before heading into production, and while that tradition doesn’t seem to be going away just yet, companies like Ford, Volvo and Rivian say mixed ...

In the automotive business, the shift to the idea of a software-defined vehicle, while exciting, has also proven to be one of the most problematic, particularly given the timing challenges that ...

Examples of generated designs and corresponding “real” designs that were later released to market Product aesthetics have been linked to 60% of purchasing decisions in the automotive industry. With ...

Something to look forward to: One of the largest and most important changes happening to the automotive business is the move to the idea of a software-defined vehicle (SDV). But as exciting as the ...

Analysing the use of generative AI in car design – some in the industry say it can't be ignored, while others think it generates nothing new ...