This story was originally published on Social Media Today. To receive daily news and insights, subscribe to our free daily Social Media Today newsletter. As it continues to work on its advancing AR ...

Snap is looking to significantly increase the number of ‘World Lenses’ on offer through Snapchat by making a tool available that allows everyone to create their own. The new tool is Lens Studio and is ...

Snapchat is now letting users create DIY augmented reality World Lenses. On Thursday, December 14, Snapchat announced Lens Studio, a desktop app that allows anyone to create a lens, submit it for ...

Lens Studio is a new Mac and Windows desktop app from Snap Inc. for creating, publishing, and sharing augmented reality objects and experiences in Snapchat, as overlays known as ‘Lenses’. The free ...

Snapchat has announced two major updates: the launch of a dedicated Apple Watch app and an expanded rollout of its Lens Studio platform to iOS and the web. The updates reflect Snap Inc.’s push to ...

Snapchat's 2025 Lens Fest reveals a bold vision for augmented reality, unveiling AI-driven Lens Studio tools that simplify AR creation alongside expanded creator monetization options. It looks like ...