Explore how the diffusion of innovations theory aids in developing marketing strategies for new products and increasing market share through five key steps.

Leadership theories debate what makes a good leader. Over the years, many schools of thought have developed that give different explanations about where leaders come from and how they can be ...

Behavioral Economics is the application of psychology to the field of economics. It describes the role that psychology plays among consumers, employers, and governments, which then impacts markets and ...

This post is in response to Anxiety and Depression Are Symptoms, Not Diseases By Gregg Henriques Ph.D. Given that many readers found my claims about the nature of depression controversial (here and ...

The Viral Bird Theory and Collective Human Influence Keep reading on The WiC Project Lifestyle Blog & Miriam's Boutique: Home ...

There are many theories on the buying behavior of individuals, and businesses are constantly analyzing them to figure out how to persuade consumers to buy their products and services. Often a customer ...

Research Summary:Extant research suggests that firms rationally evaluate external and/or internal contingencies when deciding how to reconfigure their alliance portfolios. We advance a behavioral ...

Modern portfolio theory (MPT) and behavioral finance represent differing schools of thought that attempt to explain investor behavior. Perhaps the easiest way to think about their arguments and ...

Behavioral economics helps investors understand irrational market behaviors and customer choices. Examples of behavioral economic theories include loss aversion and sunk-cost fallacy. Recognizing ...