The following is, for the most part, an excerpt of a book chapter I'm working on for an APA book series: Psychologists have a long history of ignoring (e.g., Koch, 1964), not understanding (e.g., ...
My recent article, "Behavior Modification Is Everywhere: Why Education Can’t Afford to Pretend Otherwise," sparked thoughtful, even passionate, comments from readers. These responses highlighted ...
As a doctoral student and professor of psychology, John Watson studied the behavior of animals. He especially was interested in stimulus-response reactions to various situations, such as rats going ...
Behaviorism was born from research done by Ivan Pavlov in the late 19th and early 20th centuries. Pavlov’s research into animal digestion led to the recognition that the animals that were being ...
Have you ever wondered exactly why people do what they do? According to a school of thought known as behaviorism, it all comes down to the patterns of learning we've acquired through associations, ...
IT is said that when Faraday showed a group of scientists his discovery of magneto-electricity, someone asked: ‘Of what use is it?' To which he replied: ‘Of what use is a babe?' Dr. Watson not only ...
Design within the contemporary context operates at the intersection of psychology, ethics, technology and business strategy, ...
As a doctoral student and professor of psychology, John Watson studied the behavior of animals. He especially was interested in stimulus-response reactions to various situations, such as rats going ...