There are benefits and drawbacks from publishing content on either Medium or exclusively on a company blog. This is how to choose. The short answer is that you don’t have to choose one or the other.

The content you publish represents you. Content is one of the most important aspects of your marketing strategy—arguably the most important. Content is the food that Google eats and what allows your ...

There has always been an intimate bond between content and SEO. Today, I want to share some thoughts and tips on blogs, content, and search-friendly formats in particular. Furthermore, I will share ...

Unique, quality and intent-focused content remains a key element of any digital marketing strategy. But in today’s rapidly changing landscape, it’s easy for your once-promising blog content to become ...

More and more websites are taking notice of this opportunity and owning their SEO rankings and client relationships. Read on to learn why everyone is adding blog content to their websites, and how you ...

Opinions expressed by Entrepreneur contributors are their own. This article was written by Alex Sixt, a member of the Entrepreneur NEXT powered by Assemble content team. Entrepreneur NEXT is our ...