Disney has called on the Avengers to help launch its new format, but the timing has raised eyebrows ...

The company announced the coming of 'Infinity Vision' with its September re-release of 'Avengers: Endgame,' building up to December's 'Avengers: Doomsday.' ...

Disney kicked off a new era for theatrical releases on Thursday, announcing the launch of Infinity Vision at CinemaCon. In collaboration with global theatrical partners, the new premium large format ...

CinemaCon is wrapping up in Las Vegas, and all eyes were on Disney's big presentation this year. Not only because the studio showcased the first full trailer for "Avengers: Doomsday" at the event, but ...

Disney unveils Infinity Vision premium large format certification, promising brighter immersive cinema experiences ahead of Avengers Endgame rerelease in 2026 ...

Don’t know your RPX and XD from your Prime and UltraAVX? Disney’s new Infinity Vision certification program is here to make ...

Disney (DIS) is debuting Infinity Vision, a new movie format to rival IMAX (IMAX). Infinity Vision will be unveiled with the studio's Avengers: Doomsday December 18 release. To qualify for the ...

IMAX CFO Natasha Fernandes has called Disney’s new Infinity Vision format for 'Avengers: Doomsday' a marketing tactic to counter the film’s lack of IMAX screens at launch. Infinity Vision certifies ...

Some stray thoughts from CinemaCon 2026 looking back at Warner Bros., Disney, the trade show floor, and other thoughts from ...

Marvel’s Avengers: Doomsday and Dune: Part Three clash on December 18, creating a high-stakes box office battle. Behind it lies shifting industry power, premium format tensions, and Disney’s ‘Infinity ...

Imax has responded to Disney's Infinity Vision unveiling, and dismissed the rival large theater format as simply an Avengers: ...