Campaign Asia

CASE STUDY: IBM China's 'The proposal' viral receives over two million hits

IBM China brought out the romantic side in technology developers in a viral campaign for the 2009 Rational Software Conference. IBM in China is breaking out of the stereotype of being robotic dullards ...
usace.army.mil

U.S. Army CCDC GVSC conducts DoD STEM K-12 Summer Camp Metrics Case Study with the Ojibwa Tribe of Bay Mills Indian Community and Harvard University

In December of 2019, U.S. Army Combat Capabilities Development Command (CCDC) Ground Vehicle Systems Center (GVSC) sought Office of the Secretary of Defense (OSD) funding for the GVSC Indian ...
Medicine Buffalo

Michelle and the Grant Proposal

An early-career faculty member tries to obtain a letter of support for a grant application from her department chair, but senses that he is reluctant to provide it. The case can be used to help ...
Forbes

15 Tips To Showcase A Brand’s Value Proposition With Case Studies

When a buyer who is in the market for a product or service has narrowed their choices down to a handful of options, being able to deliver a well-conceived and well-designed case study that speaks to ...