Your prospect opens their inbox and there it is: A message from a stranger (aka your cold email). She reads the subject line and decides in a split second whether to open it or move it to trash (or ...

If I could give one piece of advice to job seekers, it’s this: Stop mass-submitting résumés. Start sending thoughtful cold emails. It’s your differentiator. A lot of people are looking for a job right ...

Most sales reps think cold email is broken. "Nobody reads cold emails anymore," they say. "Email is dead." They're wrong. What's broken isn't the channel — it's the approach. Apollo.io analyzed ...

Picture this: You just received two emails. One is from Elon Musk, and the other one is from John Doe at a company you barely know. Which email are you more likely to open? I would guess you’ll go for ...

Forbes contributors publish independent expert analyses and insights. Providing tools and resources to start, grow and manage your business. Most businesses are in near-constant pursuit of more leads ...

A call to action (CTA) is what you would like your cold email recipient to do next. Your email recipients need guidance. The value propositions in your email may be supported by a memorable brand ...