What makes your business different from others? Can you articulate why your customers have chosen you over your competitors? These answers come easily when you know your customer and market the ...

Dubai stands at the forefront of developing advanced technology and a competitive global economy, with an abundance of ...

A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

Use of Generative Marketing AI (“GenAI”) has skyrocketed among businesses of all sizes for many reasons: The promise of cost and time savings, personalization at scale, easier and better customization ...

To be a successful business in 2022, you need to be advertising online. But unless you're digitally savvy, you may not completely understand the tools and tactics available. Whether you're a go-getter ...

Marketing intelligence includes the procedures and data sources used to obtain information from the business environment for decision making. This information can be external or internal. This data ...

As marketers, we have more information about our consumers than ever before. This has occurred because of the rise in popularity of the internet and the digital world. Many businesses have evolved and ...

(Ad) Digital marketing has become so popular in the last few years that it's now a necessity for nearly any business to survive. But that popularity also means it's harder than ever to stand out - all ...

Discover what parity products are, how they work in competitive markets, and examples like smartphones that highlight differences and competitive strategies.

Opinions expressed by Entrepreneur contributors are their own. The following is the fifth in the series “Marketing Like the Big Brands,” running every other week in which marketing expert Jim Joseph ...