Consumer Edge, a provider of consumer alternative data intelligence, announced its acquisition of Earnest Analytics, a transaction and healthcare data platform. The deal brings together two ...

TL;DR: Predictive analytics influences day-to-day decisions once forecasts change behavior rather than sit inside ...

From 2022 to 2023, FAIR Health's consumer website analytics captured a notable shift in the most popular educational topics. "When out-of-network care can be covered in network," "Healthcare services ...

In a data-driven world, pauses in government economic reporting do more than inconvenient economists, they create dangerous blind spots for investors, policymakers, and business leaders. When ...

SAN FRANCISCO--(BUSINESS WIRE)--NetSpring today announced at Snowflake’s annual user conference, Snowflake Data Cloud Summit 2024, the launch of Product and Customer Journey Analytics which is Powered ...

Motivated by the lack of data for both consumers and the industry regarding the potential effects of cannabis use, in 2020 Smith established Tetragram, the first-of-its-kind consumer data analytics ...

Stay up to date with Customer Analytics Market research offered by HTF MI. Check how key trends and emerging drivers are shaping this industry growth. Stay up to date with Customer Analytics Market ...

The conversion funnel assumes customers progress through predictable stages—awareness, consideration, and purchase. In practice, modern journeys rarely follow such a path.

Google launched Customer Match for Google Analytics audiences. This new feature will help you expand reach and improve your remarketing campaigns. By integrating first-party customer data into the ...

Forget rearview metrics—chief data officers are using predictive analytics to steer goal-setting with real-time, forward-looking precision. Data and AI integration. Predictive analytics allows ...

Find the best predictive analytics tools to boost customer experience with clear top picks, pricing guidance, and an easy how-to choose checklist. Predictive analytics tools are revolutionizing ...

In today's rapidly evolving financial landscape, the ability to harness data for actionable insights is no longer a luxury but a necessity. Data analytics, the process of examining large data sets to ...