Speaking at The Drum’s Predictions, behavioral scientist Sian Conway-Wood said 2026 will reward brands that reduce friction rather than add noise. With attention stretched thin, she argued, ...

Did you know that consumers make a decision about a product within 90 seconds, and 90% of that decision is based on color ...

As a result, consumer buying behavior is evolving. Rather than defaulting to massive, all-purpose marketplaces, many shoppers ...

Incentives work because they reduce doubt at the exact moment of choice. They also help companies manage what it costs to attract and keep a customer.

Raisin's 2026 State of Consumer Banking Report reveals that 65% of Americans have switched banks at least once, and nearly ...

Micro-moments determine perception long before a purchase ever happens. Each brief interaction either builds confidence ...

For insights on how the brand is perceived by its user community, check out Dow Janes Reviews to see firsthand perspectives. Dow Janes, like many modern businesses, can leverage community discussions ...

Online reviews of products give consumers a chance to praise their favorite products and vent about the shortcomings. Now it appears that consumer reviews—not just buying habits—may also signal which ...

As AI consumer apps evolve, I find it crucial to adopt data-driven decision-making systems that can help drive user growth and achieve ambitious revenue targets. Intuition is no longer enough, and we ...

Digital audiences in the United Arab Emirates and Saudi Arabia are increasingly turning to social platforms, messaging apps ...