The PPC Skills That Won’t Be Replaced By Automation

The most effective PPC professionals act as growth consultants, using advertising to solve real business problems rather than ...
Forbes

The Future Of SaaS PPC Campaigns With Machine Learning

Machine learning is often hailed as the universal solution for marketing challenges for SaaS (software as a service) businesses. Saving time on complex tasks? No question. Boosting conversions in ...

PPC.co Releases Advanced PPC Marketing Strategies for Cybersecurity Companies

New approach addresses long sales cycles, high CPCs, and buyer skepticism in the cybersecurity marketSeattle, Washington, United States, ...

5 Google Analytics Reports PPC Marketers Should Actually Use

Turn GA4 into a practical PPC tool by prioritizing reports that reveal how paid traffic actually contributes to conversions ...
The Drum

Boutique Digital recruits Content and PPC specialists

Amy Kilvington has joined Boutique in the role of content creator, while Luke Lynam has come on board as the agency’s new PPC executive. Elliot Jones, co-founder of Boutique Digital, said: “We’ve ...
Search Engine Land

7 reports SEO and PPC can use to help each other succeed

Is anyone still creating artificial opposition between SEO and PPC (e.g., “We rank first organically, so we don’t need to pay for an ad”)? How about hiring a PPC- or SEO-only agency or keeping ...