"ECAPI creates a shared language that can reduce integration overhead while still supporting innovation," said Barbara Kalicki, Associate Director, Publicis Sapient. "It allows retailers and platforms ...
The company's seamless integration capabilities allow brands to accelerate omnichannel advertising performance through Conversions APIs SAN DIEGO, July 25, 2023 /PRNewswire/ -- Tealium, the largest ...
Meta rolled out a new feature for advertisers using its Conversions API, offering insights into event data transmission. Why we care. This tool provides advertisers with a clearer picture of how their ...
Conversions are one of the most important elements of your advertising campaigns—they’re the reason you launch a campaign. Conversions can be a purchase, a subscription, a follow, a registration, a ...
In an effort to give advertisers tools that help them focus on optimizing the most “valuable” conversions for their overall strategy, Meta is expanding its suite of ad products designed to streamline ...