Google Ads has this new feature that lets advertisers calculate your conversion value for new customers. It says, "Select a ...

Beginning inventory refers to the total value of the inventory an organization holds at the start of an accounting period. Beginning inventory does not appear in the balance sheet as organizations ...

Learn how to assign conversion values for value-based bidding in Google Ads. Improve your bidding strategy and maximize the ROI of your conversion actions. The next key is to assign the right values ...

The digital landscape is filled with data, and understanding how to analyze that data is key for any online entity looking to ...

Target ROAS is the most sophisticated of Google’s smart bidding strategies. In previous articles, we’ve tackled Maximize Conversions, Target CPA and Maximize Conversion Value. This article explores ...