NEW YORK--(BUSINESS WIRE)--EDO, the TV outcomes company, officially launched its latest innovation to increase TV ROI for brand and network advertisers. EDO’s Creative Rotation Optimization™ allows ...

Research and analytics company EDO launched Creative Rotation Optimization product that it says can boost campaign performance by up to 20% The product enables advertisers to reallocate in-flight ...

SAN FRANCISCO--(BUSINESS WIRE)--AppsFlyer today released the 2025 edition of its State of Creative Optimization report, an extensive analysis of creative performance trends and emotional drivers ...

Outdoor gear retailer REI is hitting the slopes with personalized local advertising. The brand, working with dynamic creative optimization (DCO) platform Jivox, is running hyperlocal campaigns on ...

AppsFlyer, a provider of marketing measurement, attribution, and data analytics, has launched Creative Optimization to give marketers insights into their creative assets and data-driven guidance on ...

NEW YORK, Dec. 11, 2024 (GLOBE NEWSWIRE) -- MAGNA, the media intelligence and investment unit within IPG Mediabrands, and Nexxen, a global, flexible advertising technology platform with deep expertise ...

With ad creative optimization subject to user biases, like preferences for bold headlines, images, and colors, etc., Zoomd (ZOMD:CA)-owned Albert AI technology enables true creative optimization ...

B2B advertising has finally outgrown its obsession with vanity metrics. Today, the smartest players in advertising are trading broad impressions for tangible business outcomes. Traditional metrics ...

From its humble beginnings in print to the advent of broadcast media and the subsequent digital upheaval, the advertising industry has continually adapted to technological advancements. However, ...