When you can track customers through your point of sale system, you can manage your relationship with your customers and improve your service. To track purchases effectively, you must be able to ...

Hospitality firms invest large amounts of time, money and energy tracking customers for marketing purposes. Cruise lines, hotels and timeshare companies collect consumer data in order to sell their ...

Customer experience professionals must be getting better at what they do. They define their biggest challenge as cross-functional communication across business departments, up slightly from 2023. But ...

Adobe Inc. is updating its Adobe Real-Time Customer Data Platform offering with new capabilities that it says will help customers overcome plans by Google LLC to block third-party cookies. The company ...

Smartphones, smart TVs, and even smart homes, it seems that everything is connected to the internet these days. It is near impossible to get anything done without Wi-Fi connection or subscribing to ...

While some customer experience professionals may find KPI efforts unworthy of their time, the reality is that measuring the right metrics is crucial. Customer experience professionals know they have ...

Having many returning customers is the goal of most successful businesses. Returning customers not only keep a consistent revenue stream coming in, they also typically refer others to a business's ...

Email, social media and eCommerce. Smartphone, tablet, laptop and addressable TV. Today, the average person will interact with up to seven screens on any given day. For marketers and businesses trying ...

Amazon-powered employee tracking is coming to a warehouse, and possibly a store, near you. The ecommerce, logistics, and (among other things) cloud computing giant quietly previewed Tuesday new ...

There are good and bad reasons to track someone's movements, but the best way to scream to users that you're spying on them is to lie about or not reveal what you're doing. There are good and bad ...

While this scale has unlocked unprecedented access for sellers and consumers alike, delivery visibility has not evolved at the same pace. For many sellers, tracking still means basic milestone updates ...