Data visualization, big data, brand storytelling—you’ve probably heard these terms, and you’re likely to hear them more and more in the marketing sphere. (In 2016, LinkedIn found that the #2 most ...

There is a data revolution happening across the globe. From academics to politics, and everywhere in between, the world’s stories are being told through their datapoints. And, while using ...

According to Gartner Peer Insights Reviews and Ratings, Microsoft (Power BI), Tableau, and Qlik are frequently the industry leaders in analytics and business intelligence platforms. However, how do ...

Data is everywhere today. From the apps we use to browse social media to the online shopping purchases we make, our digital footsteps create massive amounts of data. Companies large and small ...

Data storytelling is the process of combining graphics and narratives to help audiences understand complex data There are eight types of graphs and charts that marketers can use to tell data stories ...

At a basic level, data visualization is just presenting data in a visual way, but when we plot data, we’re usually trying to make a point or tell a story with images. Even this simple graph tells a ...

Today, the amount of data that organizations collect is unprecedented. However, being able to find the “right” data and create innovative data analytics solutions is just the first challenge. The ...

Data visualization may not deliver revelation on demand, but diligent visual exploration can unlock insights that might otherwise remain hidden Data visualization is one of the hottest areas of big ...