Every small business owner knows their visual identity is key. It's their first and most powerful marketing tool. But when you try to make a logo or design a menu, you hit the Design Bottleneck.

A strong and consistent visual branding strategy ensures your business has the potential to stand out in a crowded market. Catchy visuals help establish clients’ trust and foster their loyalty over ...

Carubin, an associate teaching professor of graphic design at the University of Rhode Island, has volunteered her time and expertise to help the museum create its first unified digital identity, ...

As brands scale across markets, operational consistency rather than creative talent becomes the defining competitive ...

In his monthly column Visual Identity, Harry Gassel will highlight emerging voices in the ever-shifting worlds of art and design. Graphic design is a funny thing—it sits on t-shirts and hoodies, it ...

The Wikimedia Foundation selected multidisciplinary firm Snøhetta to develop the new brand identity for Wikipedia, its free open platform. Aiming to create visuals that push forward Wikimedia’s ...

Digital marketing agency for medical practices has been named a winner in the Branding + Identity + Logos category of ...

When you get your B.F.A. in Visual Communication Design (VCD) at UW you are gaining the tools to achieve a successful career in design. Learn our human-centered approach to crafting solutions and ...

A graphic identity, or visual identity, is the brand message communicated by a company's logo, design schemes, characters and other visual symbols used in internal and external messages. A consistent, ...

The fast-food giant's golden arches are the cornerstone of a new look, now used simply, dynamically and playfully throughout the brand’s communications. Here's how the design rules were revamped—and ...

Build a production-ready design system with Figma Make and AI, including colors, typography, spacing, and components, to ship ...