Get honest, in-depth coverage of media, marketing and TV, delivered to your inbox daily. Sign up for the Digiday Daily Newsletter here. “Deterministic” and “probabilistic” identity data have become ...

A typical dilemma is a choice between two options. However, today’s innovators and CIOs face a different challenge of dealing with both probabilistic and deterministic code, not separately, but ...

Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by AJ Brown, CEO and co-founder of LeadsRx.

Hightouch’s new AI-powered identity resolution service lets marketers ‘toggle’ confidence levels for more precise or broader reach – all within their own data warehouse Marketers frustrated by ...

We are currently witnessing the biggest collision in the history of software. You’ve likely heard the terms “deterministic” and “probabilistic” in discussions about AI, but what does that really mean?

From limited, task-specific automation to sophisticated Cognitive Intelligence Platforms (CIPs), artificial intelligence has undergone tremendous ...

New AI agent capability delivers instant, audit-proof answers to any GTM questions grounded in governed revenue data ...