Segmenting your market means selling to a specific target audience or audiences using one of several different methods. One of these methods, known as a differentiated segmentation strategy, is to ...

A focused differentiation strategy combines elements of two of the three generic business strategies identified in the strategic framework of Michael Porter, management expert and author of ...

In today’s highly competitive business environment, differentiation is often critical to success. For many leaders, it tops the list of concerns: Nearly 40% of CEOs surveyed for the University of ...

High-performing leaders understand the importance of implementing smart business strategies to drive sustainable growth. The right business strategy aligns a company’s objectives with the needs of its ...