IMAX brass doesn't believe Disney's recently announced "new format" Infinity Vision really adds anything for audiences.

IMAX has thrown shade at Disney's plans to launch Infinity Vision for the Avengers: Endgame re-release, arguing that it's a ...

Disney has announced Infinity Vision, a new premium theatrical format that will compete with IMAX, and we have some big questions about it.

Imax has responded to Disney's Infinity Vision unveiling, and dismissed the rival large theater format as simply an Avengers: ...

IMAX CFO Natasha Fernandes has criticized Disney's new Infinity Vision label, introduced after Avengers: Doomsday failed to secure IMAX screens, as a marketing tactic. Disney will roll out the format ...