Imax Dismisses Disney Infinity Vision as a 'Marketing Play' to Boost Avengers: Doomsday

Imax has responded to Disney's Infinity Vision unveiling, and dismissed the rival large theater format as simply an Avengers: ...
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IMAX CFO Calls Disney’s Infinity Vision Format As “Marketing Play” After ‘Avengers: Doomsday’ Missed Out On IMAX Screens

IMAX brass doesn't believe Disney's recently announced "new format" Infinity Vision really adds anything for audiences.
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IMAX Takes A Shot At Disney's Infinity Vision "Marketing Play" For Avengers: Doomsday

IMAX has thrown shade at Disney's plans to launch Infinity Vision for the Avengers: Endgame re-release, arguing that it's a ...
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Disney launches Infinity Vision as IMAX alternative for Avengers

Disney has introduced 'Infinity Vision,' a premium large-format certification for theaters, debuting with a re-release of Avengers: Endgame to promote Avengers: Doomsday. The move follows IMAX's ...
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IMAX CFO calls Disney Infinity Vision a pure marketing play for Avengers: Doomsday

IMAX CFO brands IMAX the “undisputed leader in premium cinema worldwide” Read more at Movified ...