Sony is reportedly testing dynamic pricing on the PlayStation Store. As first reported by PSprices, Sony is allegedly running ...

PlayStation has been caught bringing their A/B testing and dynamic pricing experiment on PlayStation Store to US gamers.

Users hit out at Sony after discovering the PlayStation Store offered inconsistent discounts through dynamic pricing.

Sony is reportedly experimenting dynamic pricing in the PlayStation Store, which means users may see reduced rates in ...

A site called PSprices has been tracking prices on Sony’s digital game store and noticed something unusual: some games were being offered at different prices to different users. What’s more, those ...

WWE fans could get a nice discount on WWE 2K25 - if they live in the right place. According to PSPrices, Sony is currently running A/B testing on the PlayStation Store for a dynamic pricing experiment ...

Sony has been reportedly testing dynamic pricing on the PlayStation Store for months.

Sony appears to be testing dynamic pricing on the PlayStation Store, where some users may see different discounts for the same game depending on account or region.