What users are exposed to is rivalry around pricing and marketing, but some of the most intense competition is over data and ...

As ecommerce platforms continue to automate, the role of data is expanding beyond reporting. AI-driven systems do not simply ...

This article is part of a VB special issue. Read the full series here: How Data Privacy Is Transforming Marketing. Product pricing plays a critical role for every ...

DSA Ecommerce leverages data-driven strategies to help sellers optimize their operations, enhance their visibility, and drive sales on Amazon and Walmart NEW YORK ...

The eCommerce landscape in 2025 is a whirlwind of complexity, global marketplaces, demanding customers, and an explosion of product data. Product Information Management (PIM) software has become the ...

How does the use of singular and plural keywords influence search intent and results? Lidia conducted a unique data study analyzing keyword choice for ecommerce queries. The intent your page aims to ...

Leveraging advanced data collection and analysis technologies can enable ecommerce businesses to successfully transition to more sustainable practices while potentially boosting profitability as well.

Gartner predicts 80% of B2B sales interactions between suppliers and buyers are expected to occur in digital channels by 2025. As more global commerce moves online, B2B organizations are struggling to ...

The Covid-19 pandemic reminded us that everyday life is full of interdependencies. The data models and logic for tracking the progress of the pandemic, understanding its spread in the population, ...

Global advertising expenditure has surpassed the $1 trillion mark for the first time. Digital advertising continues to dominate this growth, with digital channels encompassing search and social media ...