Events are essential to any marketing strategy. Because they have the power to bring people together, events offer a unique opportunity to engage and deeply connect with a target audience while ...

Google updated the Events structured data requirements. The update affects the offers.priceCurrency property. This change affects publishers who charge for events and want to have their events shown ...

Data is now the engine that drives almost every successful marketing strategy and campaign. Recognizing the power of data, marketers today are looking for ways to capture reliable insights that can ...

Conference halls and exhibition floors that sat empty during the pandemic are now bustling centers of business activity. According to Bizzabo's 2024 research, 57% of event organizers reported ...

Businesses are generating vast amounts of event data across clouds, applications, and 3rd party SaaS. Too often this data is siloed, sampled, and thrown out to save cash. But here’s the thing: The ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. From the outside, it may seem like marketing, sales and data fit perfectly under one ...