SMBs was just beginning. As a pioneer in the SaaS industry, Salesforce provided businesses with a platform that constantly monitored and recorded employee actions and tracked KPIs. The vast amount of ...

Editor’s note: This is the third article in a four-part series that is part of a larger initiative the AICPA Auditing Standards Board (ASB) has undertaken to understand and support technology use in ...

Power plants are challenged to generate value from their data, but this can be a tedious and slow process, with uncertain outcomes. Now, as shown in these use cases, data analytic solutions can put ...

Forbes contributors publish independent expert analyses and insights. I research ad fraud and digital marketing. This article is more than 4 years old. Marketers, ponder this for a second. You just ...

Financial statement auditors increasingly need to know more about their clients’ businesses. Thanks to advances in data analytics and software, many auditors are finding ways to gain deeper ...

Clay Halton was a Business Editor at Investopedia and has been working in the finance publishing field for more than five years. He also writes and edits personal finance content, with a focus on ...

The availability of big data analytical tools for use in cardiovascular practice and research will grow rapidly Big data analytical applications, such as predictive models for patient risk and ...

According to data from Statista, 92.1% of U.S. marketers in companies larger than 100 employees use social media marketing to achieve a wide range of goals. Marketers in the U.S. will spend $80.6 ...