Lululemon faces a "downward spiral" due to repeated product quality issues, declining sales, and a leadership crisis. Meanwhile, competitor Fabletics is rapidly growing.

Athletic apparel brand Fabletics adds call-to-action messages on product and search pages to spur shoppers to click buy. Sometimes all shoppers need to convert is a nudge of confidence that other ...

Fabletics named Carly Gomez at its new chief marketing officer, leading brand, digital innovation and customer engagement initiatives. Carly Gomez, chief marketing officer, Fabletics Gomez joined ...