Today's customer isn't just looking for another card to add to their collection. What they want is a financial partner that offers an engaging and rewarding experience. No longer limited to ...

Trophies, confetti and other digital rewards borrowed from video games by some investment platforms influence behavior.

Capturing the attention of customers is increasingly difficult. In the world of entertainment, specifically iGaming, a battle rages between competing providers. Attracting curiosity and gaining the ...

Looking to boost user or customer engagement with gamification software? Use our buyer's guide to choose the best gamification platform for your business. Most of us are familiar with the leaderboards ...

Gamification offers a captivating and entertaining solution to irrelevant emails. Email gamification is quite effective, but it needs to resonate with your customers and be approached with ...

The fitness industry has long used gamification methods to motivate health and wellness. From FitBits to workout-tracking apps, data gamification has given fitness brands new insights into customer ...