American Girl marks its 40th anniversary after five quarters of sales growth, but revenue remains far below its peak as ...

American Girl is celebrating its 40th anniversary, and to celebrate, Mattel, Inc. announced it’s reimagining its beloved ...

The new American Girl dolls are designed to look like modern takes on the brand's historical characters.

American Girl dolls have been a major part of the culture since the 1980s, so naturally, fans have intense feelings about the ...

American Girl dolls were the center of my elementary school life. I remember owning two, both the ‘make your own’ dolls. I named them both after Francis Hogden Burnett’s characters: Emily, after the ...

Mattel is celebrating the 40th anniversary of its iconic American Girl doll brand in a big way in 2026 with the release of new dolls and books.

Some may find it surprising, but for those creating the content, it makes perfect sense: “We’ve been radicalized since the ...

Lindsey Anderson Beer is set to produce and write the film, Mattel said. A film based on the American Girl doll line is in development as Mattel seeks to replicate the success of "Barbie." The company ...

Millennials’ favorite historical dolls just got a Saturday Night Live moment. A faux American Girls movie trailer debuted on SNL on April 15, and it embraced the tragic parts of the dolls’ stories.