New platform unifies conversion tracking from CRMs, call tracking, and manual sources to automatically qualify leads ...

In June, Google moved Offerwall out of its AdSense beta, making it available to all. Now, if you are using Offerwall, Google will opt you into Offerwall optimization. Offerwall messages allow your ...

Google's John Mueller was asked about over-optimization and if that can cause issues for ranking in Google Search. John replied saying, "Sometimes "over optimization" does drift towards "SEO-spam"." ...

In a significant move to empower Toronto’s vibrant small business community, Seo Marketing Toronto today announced the official launch of its ‘Google My Business’ Optimization Service. The new service ...

For years, digital marketing has seen constant debates about the “death” of SEO. But as long as people search for information ...

Approving or declining a Google recommendation like changing a bidding type can influence a brand’s optimization score (OptiScore) when running search campaigns. Applying 10 recommendations increases ...

The May 2024 Google leak has shed light on the growing importance of author and publisher entities in SEO. This article explains how the Google leak confirms that the search engine can identify ...

The Google Shopping landscape is full of poorly executed ads. In fact, I've observed that 9 out of 10 setups fail to produce optimal results. Feed optimization in Google Shopping is essential. It is ...

Revenue was up last quarter for Amazon, Microsoft, and Google's clouds after months of decline. Generative AI is driving spend, they said, and cost-cutting is winding down. A recent survey found that ...

Google’s Optimization Score, which provides recommendations to improve ad performance, has been updated to highlight competitive pressures impacting impression share. The feature was spotted by Craig ...

Google Ads has announced a series of updates to Performance Max campaigns. The enhancements give advertisers more granular control over their campaigns, improve customer insights, and manage budgets ...