Search patents reveal how AI search systems interpret intent, evaluate content passages, and build brand understanding in ...

LLMs still rely on search, shifting SEO from head terms to the long tail. Here’s how to use AI to uncover real customer questions and win.

Google’s VP of Product, Robby Stein, recently answered the question of what people should think about in terms of AEO/GEO. He provided a multi-part answer that began with how Google’s AI creates ...

If you’ve been following the buzz around Generative Engine Optimization, or “GEO,” you’ve probably seen some wild claims. But the future of search marketing isn’t about abandoning SEO for something ...

Artificial intelligence (AI) is becoming a major factor in search. Not only has Google introduced AI Overviews, which summarize results at the top of the screen, AI engines like ChatGPT and Perplexity ...

The new service is designed to improve brand visibility inside AI-generated answers and will provide businesses with stronger presence at the point where buying decisions are influenced.