Programmatic’s promise was never automation for its own sake. It was accountability. But today, we're moving from reporting ...
The MRC isn't aiming to force every platform to use the same auction playbook – but they do have to adopt some controversial ...
In her latest feature, ExchangeWire columnist Shirley Marschall looks at the similarities between the rise of AI and the heralding of programmatic advertising. Is history just repeating? AI isn’t just ...
The European Programmatic TV Initiative (EPTVI) has announced the launch of Stage Two of its industry-led collaboration, ...
Some results have been hidden because they may be inaccessible to you
Show inaccessible results