“Search is evolving from ranking pages to selecting and synthesizing information,” said Yvonne Becker, Founder of Chief AI Advisors. “Answer Engine Optimization addresses how businesses ensure they ...

For plumbing businesses, being visible when homeowners need help the most is essential. When a pipe bursts or a drain gets clogged, homeowners search for fast, reliable solutions. With countless ...

LLMs still rely on search, shifting SEO from head terms to the long tail. Here’s how to use AI to uncover real customer questions and win.

The way people search for information has changed, and business leaders need to move fast to keep up. Fewer potential clients are typing in keywords and clicking on links. Instead, they’re getting ...

Understand what GEO is, how it's revolutionizing digital marketing and key strategies to optimize for AI-driven search.

By 2026, AI visibility will drive brand trust and selection as platforms like ChatGPT, Gemini, and Perplexity replace traditional search as the starting point for buyer research. -- Generative Engine ...

The search engine optimization discipline that has guided web marketing efforts for more than two decades is now being disrupted by generative artificial intelligence systems that deliver direct ...

Or maybe more than a sidekick, AI-focused AEO could be the next SEO. Why smart marketers are already doubling down on landing their content in LLM land. Strategic evolution. AEO isn't replacing SEO.

Search engines are evolving. The days of simply stuffing keywords into content are behind us. Today, search is about understanding. This particular shift typically brings us to Answer Engine ...

Digital strategist who coined 'Answer Engine Optimization' says SEO and GEO each address only one-third of how AI ...

“Search engine optimization as we knew it is over,” says one AI guru. But what’s not over, she says, is how you get found online. These words were uttered by Susan Frew, an entrepreneur, corporate ...