Spatial keyword query processing is an interdisciplinary research field that integrates geospatial computations with textual information retrieval. This area focuses on developing and optimising ...

Keyword research is the foundation of search engine optimization, and without it, you cannot expect to create sustainable and repeatable visibility. Today, SEO is a much wider discipline than in the ...

If you’re still building Google Ads around keywords, you’re behind. Here's what that means for eligibility, structure, and ...

A phrase match or broad match keyword that is identical to a query is now always preferred as long as it is eligible to match, Google announced on Thursday. In addition, the company has provided new ...

Set yourself up for keyword success (and profit) by understanding the impact of auction price, customer journey factors, and volume/value potential. The choice to actively target a keyword versus ...

Keyword research is a fundamental tactic that I have seen completely transform the overall marketing strategies of those who take it seriously. Keyword lists are messy. They contain every little ...

Branded search refers to the results that Google or an LLM (like ChatGPT) shows when someone searches for your brand name.

For more than two decades, Google and other search engines have attempted to crack the consumer intent code. The entry point for a search marketing campaign is the keyword list. Yet keywords—whether ...