As a subject matter expert on digital marketing in the B2B demand creation space, clients frequently ask for my opinion and recommendations on how best to optimize their lead nurturing program ...

The marketing team had become very good at creating responses to multi-channel marketing programs. So good in fact, that the top of the sales funnel overflowed with leads to the point that it was ...

Define the objective of your nurturing program – and keep it realistic. While we would all like to increase our revenue by 50%, making that the objective of your first foray into a nurturing program ...