“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Streaming is attracting more and more of TV ad spend. Over the past couple of years, major TV networks, ...

With Attain Measurement, marketers can now seamlessly connect the power of brand advertising in linear TV with both top-of-funnel metrics like reach and frequency, and real-world outcomes such as ...

Anyone who uses engineered products is probably aware of “specmanship.” Simply put, specmanship is the art of manipulating theoretical and experimental data to cast a product in a better light. It ...

Health advertisers have typically relied on linear TV for its scale without truly knowing if they are reaching the right patients. Airtime is purchased based on the most basic demographics that often ...

A high resolution encoder allows measurement of linear position or speed without contact between the sensor head and scale. The Kübler Linear Measurement System senses movement via a magnetic scale ...

With a growing demand for new streaming viewer metrics, iSpot.tv -- which already is seeing steadily increasing business in linear TV measurement -- is unveiling a separate streaming system. The ...

For a qualified optomechanical analysis of lens systems, centration measurements are the standard approach – especially when precision lenses with tight tolerances need to be checked for quality ...