The adtech outfit and online video platform have conducted tests on an open source software plug-in that will help online publishers running video ads to reduce the amount of time it takes for those ...

Header bidding, make way: In the next year, more publishers will switch to server-side header bidding. The solution offers clear advantages – while introducing other disadvantages – with which the ...

When it comes to optimizing your website for search engines, every detail matters — including the HTTP headers. But what exactly are HTTP headers, and why should you care? HTTP headers allow the ...