Lowe's has created a kids club loyalty program in order to gain better data insights about customers. AP. By ...

Feb 18 (Reuters) - Bank of America plans to launch a new loyalty program that will extend rewards to a wider range of ...

MileagePlus members who don’t carry a United credit card will earn fewer miles, but the airline will reward credit card loyalty members with more miles and more discounts.

They expect more now: More value, more simplicity, more convenience, more excitement. They want loyalty programs to actually elevate their day-to-day lives and help them save while also being fun, ...

Learn how AI-driven personalization transforms customer loyalty. Explore predictive modeling and data strategies for ...

The fast-food sandwich giant will stop giving the fourth sandwich for free starting in April as it converts into a solely points-based ...

The bank’s new program will offer rewards to personal checking account clients regardless of their balance, making 30 million ...

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The sandwich giant pulled the plug on a free sub offer, causing frustration among loyal members.

United expands MileagePlus perks, boosts credit card path to status.

United Airlines Holdings Inc. is overhauling its loyalty program, offering more benefits to customers who carry the airline’s ...