Zsuzsa Kecsmar is the CMO and Co-founder of Antavo, the Enterprise Loyalty Cloud providing best-in-class loyalty technology. Two of the ways we're seeing companies prepare for a potential spending ...

Paid loyalty programs are an increasingly popular way for businesses to retain customers and increase brand loyalty. If you’re thinking about offering a paid loyalty program, you’re not alone.

More than half of shoppers say they are more likely to sign up for a program during economic uncertainty, LoyaltyLion found.

The future of loyalty is a frictionless flywheel that gains momentum with every joint success. Stop incentivizing purchases and start enabling program members’ success. Loyalty programs work best when ...

Pan American World Airways ® one of aviation’s most iconic brands, has partnered with IBS Software, a leading AI-native ...

Personalization wins loyalty. Loyalty programs thrive on real-time data and AI-driven insights, which help create tailored rewards that drive deeper customer connections. AI powers smarter rewards. AI ...

Retail rewards programs can be a smart way to save money at establishments you frequent. If you collect points, don't keep ...

Kith made waves at the start of 2024 when it launched Kith Loyalty, a new program that rewards loyal consumers with early access to exclusive products, events and more via the Kith App. The decision ...